When is the right time to start playing Christmas songs on the radio? Personally, I don’t like to even hear them in the shops until December 1st but I recognise that, with recent global events, there’s an appetite for something to lift the spirits a little earlier this year.
With over 60 sleeps to go until the big day, Heart Xmas launched (https://radiotoday.co.uk/2020/10/heart-xmas-launches-early-for-christmas-2020), but would you listen? More locally, Cambridge’s Star Radio have just announced their own pop-up festive station (https://radiotoday.co.uk/2020/11/cambridges-star-radio-powers-christmas-pop-up-station) and I wish them well.
I think I’ll wait a little longer before tuning in to either of these, but if it’s your thing, you’ll be well catered for now. These stations offer choice and that can never be a bad thing. Right, where did I leave that Bah Humbug hat?
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